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Integrate Wix with Salesforce Marketing Cloud

Recently Wix is creating a lot of attention on Web development platform for the non coders like me, with easy drag and drop tools. But, how you will keep your subscribers engaging? In this blog we will see how we can utilize Salesforce Marketing Cloud page with Wix. Of course Wix has it's own email marketing and automation which will apply to some extent. But Salesforce Marketing Cloud has some much potential on engaging with subscribers, maintaining records and automation.

Set up In Marketing Cloud:

  • Create a data extension in SFMC to store the values of subscribers

  • Add fields like Email Address, Data of Subscriber joined and any other field which is necessary.

Contact Form Data Extension

  • Go to SFMC > Cloud Page > Create a Cloud Page

  • Paste the below sample HTML code with AMPscript in your cloud page. Feel free to modify as per your requirement

  • Click Save and Publish the cloud page and copy the URL of cloud page.

  • Make sure the name field in HTML should match with field in data extension. You can add as many input fields as required.

Quick Insights on AMPscript functions:

  • UpsertDE function is used to upsert a value (which will be entering in the form) into data extension

  • RequestParamter is used to capture the HTML values post submission

  • We are setting up variables with True or False to hide and show up the values

Set up In Wix:

  • Now go to your Wix editor, Click on + icon > More > Embeds > HTML Iframe

  • Click on that and paste the cloud page URL.


  • Feel free to enter your email address in the below form. The results gets captured in Salesforce Marketing Cloud Data extension.

  • If you enter a blank value and enter submit, then AMPscript identifies the value is empty and gives you a message that email is empty.

  • All these gets executed internally without refreshing the whole page since it is an i-frame.

Below is the sample record added into data extension.

If you want to receive an email immediately post submission of form, you can using Triggered emails in the same cloud page. Please visit to my previous blog on how to send Triggered emails via AMPscript.

By this way, you can add Salesforce marketing cloud forms (cloud page) into any 3rd party websites.

Happy Learning!

Please feel free to leave a comment in case of any queries.

#SFMC #AMPscript #CloudPage #Forms